So we've got a great variety of panelists here today. And I think that we're going to get a lot of
opportunities to see what they think and how they think differently here. I think that maybe the
clicker is not connected to the slideshow here, team. If we can try that again. There we go.
Awesome. All right. So here's the first one. And this will be a variety of logos, one-pagers, one
-liners. I'll read it off because it's just a little bit of a distance from the panelists here. But
the company is iBid.com. iBid solving the trillion, oops,
ghost click going on, solving the trillion dollar problem of excess and idle inventory.
What would you rate that? The higher the number, the better the rating, the lower, the worse in
terms like would that make you lean forward when you're, if you read that in your inbox or see that
on a business card, et cetera. All right, so we've got Todd's interest. So why do you rate it high,
Todd, so he can see? Yeah, a couple things about it. Initially, for me, I like the logo. It's real
simple, very creative. But I like a tagline that's short. Right.
It's right to the point, not several lines. I see a couple of them we've got coming up or a little
longer. Yeah. I just want to be able to see that and understand it very, very quickly. Got it. I
hesitate a little bit on trillion dollar, but that's kind of the number that's thrown out a lot
now. It used to be a trillion was a made-up number. Now it's real. All these companies made a
trillion dollars. So I'm okay with that. I like it. Got it. Okay. Anyone who didn't like it want to
share maybe why they didn't like it or anyone with a strong opinion on any of these? We won't call
on all four. So just speak up if you want to share an opinion.
I don't think it's clear about what the problem is. It only identifies that.
I think it's very generic. i would like to see i i agree that the trillion dollar if that's a real
number if it were specific it would if it would say 13 trillion or 33 trillion or two trillion
dollar i think it would be more impactful right right yeah i've studied uh dr robert cialdini a lot
he always says that a specific number is just proven to be more certified believable um even if
that number is an approximation it's just more believable yeah jack I'm also a little bit unclear
on the value proposition. Based on the name, I would expect that it's an auction opportunity of
some kind. Sure. But when I hear solving the problem of excess inventory, I think just-in-time
manufacturing, maybe it's a consulting group that's focused on just-in-time manufacturing and
reducing excess inventory. So it's, for me, a little hard to decipher what the company is doing.
Okay, great. Got it. So some takeaways. Make sure it's clear. And if you're approaching Todd, make
sure it's concise as well. All right. Capacitate has architected the missing health care control
plane, enabling continuous AI preventative care to operate safely, auditably,
and at a national scale.
Todd probably doesn't love the length of that one based on his last comment, but let's see what...
news is that the panelists can't easily see what everyone else has rated it so we get some
independent ratings here so uh mr halpern you like that one uh yeah well the reason why i gave it a
higher mark is because i i love the the name um it's the opposite of incapacitate and since they
are in the healthcare then i think it's a it's a great name but i also have some bias because uh ed
presented to us yesterday and i thought he was very credible but the reason i don't give it a 10 is
Well, actually, I don't think it's appropriate to say out here. Okay. Anyone else want to make a
quick comment on that one before I move on to the next? That's a lot of big words for me. Yeah.
I mean, I don't think I'd ever seen an MDASH in my life until two years ago. And now anytime I see
an MDASH, I just think like, oh, was it written by AI? Which is not the end of the world. I would
encourage you to use AI to write your one-liner. I just try to religiously not use it and train my
LLM at the core system instructions. Never, ever, under any case, use an MDASH. So I'm just biased
a little bit against that. But we'll just add that in there. Singer? I agree. I think it needs to
be dumbed down and simplified.
describe more what problem they're solving and what they're actually doing instead of architected.
It's just a big word that I think gets lost, and I think that this is on a much higher reading
level than people that want to look at a one-liner pitch. They just want a quick, easy-to
-understand synopsis of what the company does.
bring it down a couple grade levels sure yeah I think also like for me an ideal one-liner has one
or two credible numbers in it of how many clients you've served how many years in business how many
employees how many patents how much revenue and the ideal one-liner says something that nobody
else is saying and they can't wake up tomorrow and say it like it's like it's something no one else
can say because no one else has built 150 T mobile stores and had an exit now has their own family
office right it's just unique all right next one here and Let's see here.
All right, self-storage developers. We build institutional-grade self-storage assets in highly
undersupplied markets, partnering with publicly traded REITs to deliver our investors double-digit
preferred returns, significant year-one depreciation benefits, and a clear profitable exit.
Any quick comments on this one? Other than the fact that it's long, which is a negative,
uh it does uh well first of all the name self-storage uh like you say uh it's not wilson
developers it's self-storage so now we know that it's not a biotech um in social grade so the
words are saying all uh all the right things um yeah you know double digit preferred returns the
the point the point of the one liner is to get me to read the one pager and the point of the one
page is to get me to read the pitch deck so that right If that's the point, then this one-liner is
going to get me to the next. I want to learn more. It doesn't mean it's good,
but that's what it means. I would say my comment on this one is that I don't know if you started it
this morning or 22 years ago, so I would just put something in there that's a hard number that
someone couldn't just say tomorrow morning and compete against you with the same one-liner. Jack?
I like this one very much because it talks to us about where they're building the facilities.
They're talking about the undersupplied markets. We're talking about what kind of returns they're
expecting. They're talking about what kind of an investment vehicle it is, preferred returns
specifically. So for me, it sums up the opportunity very well. Cool. And I think that,
Mr. Halpern, or Singer, were you going to say something? Sure. Actually,
I like this one a lot. Other than the fact that I think it's a little too long,
it could be made much simpler, saying the same thing. Building institutional-grade investments and
undersupplied markets, partnering, there's a lot of extra words in there that I think would make it
more readable. People want things very simple to the point and direct.
yeah i like the uh i like it part of it and the other part i don't like the logo is great the logo
is very creative and clever shows what looks like a lock you're in secure self-storage but again
it's what mark was saying too just a little too many words just took from cradle to grave this this
says everything that they're going to do for you right i don't think you need to do that in your
right just gotta get their attention yeah i do really like the name if you compare that to wilson
capital where i don't know if you're doing dry cleaners in nigeria or australia or whatever like
this tells you what they do so many investment company names you have no clue what they do right so
we're gonna say something else One very quick comment. In self-storage, the red flag here is
highly undersupplied markets. Sounds great. In self-storage, my experience has been when you have
highly undersupplied markets in self-storage, you get new construction. The new construction
becomes oversupply. Dynamic pricing kills it. So believe it or not, the word highly undersupplied
markets, that's usually a really good thing, to me is a red flag. got it yeah and i think one good
thing to note is that like it's just diversified feedback here just like our clara tool can analyze
your pitch deck and give you like feedback from many angles it doesn't mean it's right you might
have a one-liner that's amazing for raising capital from doctors and if these investors are not
doctors then they're going to say oh this doesn't make sense it's confusing you totally lost me but
for your demographic maybe it's amazing right so it's just something to keep in mind Hi, I'm
Richard C. Wilson. Our community has closed over $1 billion of transactions. We have over 16
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