Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights

10 Advanced Capital Raising Strategies That Took Raising $1 Billion + 10+ Years to Find Out

Chip Perkins & Sam Perkins, Perkins Fund Marketing LLC

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0:00 | 35:19

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Raising capital has never been harder.

And most fund managers are playing the wrong game.

In this episode, I sit down with Chip and Sam Perkins of Perkins Fund Marketing — a firm that has raised over $8 billion in alternative assets over nearly three decades — to unpack what actually works in today’s capital raising environment.

They’ve spent 30+ years, tens of thousands of hours, and navigated multiple bull and bear markets to refine what separates successful managers from those who never break through.

Inside this episode, we cover:

Why raising capital today is harder than 2008

The biggest mistakes managers make when working with placement agents

The communication failure that cost one manager $360M in AUM

Why “AI blasting” investors is killing trust (and what to do instead)

How to structure fees in today’s 1.25 & 20 environment

What institutional investors actually look for before writing a check

The 3-30-30 rule for getting meetings with serious investors

Where capital is flowing right now (and why niche beats generic)

The shift from 2 & 20 to founder’s pricing and alignment-first models

How trust, credibility, and consistency outperform flashy returns

We also dive into:

Private credit trends

Structured credit strategies targeting equity-like returns

Opportunity Zone real estate development

India-focused growth equity

Enhanced cash management strategies (T+3 structures)

If you manage a fund, syndicate deals, or raise capital from family offices, this episode will sharpen your positioning immediately.

Because capital raising is not about blasting emails.

It’s about trust, alignment, credibility — and surviving uncertainty.

If you’re serious about raising $10M, $100M, or $1B+ — this is required listening.

Subscribe for more advanced capital raising strategies from the $100M+ Rainmaker Series.

https://familyoffices.com/