Welcome to the niche investment strategies panel miniseries, film live at our 2025
Family Office Club Super Summit. In this episode, Brandon Rooks reveals how we raised
over $100 million, not through ads or cold outreach, but entirely through referrals
and personal relationships.
Welcome to panel four niche investment strategies showcase what's working right now.
we have a four -person panel
Maybe just one bullet point on what's the difference that has made you successful in
closing deals where others might not have? This is a great panel for capital raisers
to listen to as well as obviously investors. But from a capital raising perspective,
there's some great insights here of how they got deals done. Do you want to start?
I'll start. I'm Brandon Rockstar Rooks. If you weren't here earlier, Yes, that's my
actual name, and it's on my driver's license.
I run, I'm a founder and manager of Rockstar Capital Group, and a couple,
well, several years ago, I was partnered up with some other general partners that
we've now all split off and become our own entity. So I run Rockstar Capital Group.
I'm the capital raising component of our operation, and then what I do is lend to
or fund, Buller River developments, D land in investment and astero developments, but
what's unique about us is we're in and out at dirt. We don't go vertical and we
don't even put in horizontal and the profit margins are amazing. A lot of work to
get there, but definitely worth the juice is worth the squeeze. My number one bit
of success, and I've had this discussion with Richard before, every bit of my
investors are referrals. I pick up the phone. I answer every call, email,
or text, same day. Even if I can't have a conversation with them, they get a
reply. And I make sure they know that, hey, let's get something set up. I'm busy
or I'm traveling, which happens a lot. I'm telling you, get on the phone with your
people, don't leave them hanging, be personable, ask for a Zoom or a phone call and
see which one works best for them. Some people aren't comfortable on Zoom. don't
automatically assume they want it, you know, and just reach out to them and be
available. So if anybody knows me, though, I work some crazy long hours, and I
don't know what to do with myself when I'm not working. So if you want to be a
great capital raiser, just always be available. By the way, I want to thank you for
your service to the country. He's a vet. Let's give it a round of a job.
Appreciate that. Thank you. We talked a little bit earlier, you and I about, you
know, there's relationships that you develop, that creates the, that's where the deal
flow goes to. Can you talk about that a little bit? Yeah, part of our success has
been, it's all been relationship -based. And, you know, what we've done is very
unique. We've, basically, long story short, one of the top land acquisition managers
in the Carolinas, which was known as the father of land, worked for Ryan Holmes,
was, had kind of reached his peak in that operation and they gave him a nice
severance package and a non -compete and let him go. And he came to me and my
other partner at the time and he's like, I got an idea. He's like, I know a lot
of guys like me that are sourcing and finding ground and getting it for all the
national builders. How about we go after and we bring them all under our umbrella
and they do that for us? And then we can take the land to all the national
builders. We three X their income, and basically that's how our business was built.
We've, if you guys heard me talk a little bit earlier, we scaled from a 99 lot
project in Charlotte, North Carolina, in 2019, to now having a pipeline of 57 ,000
lots in five states worth 1 .5 billion, and done that with a hundred million of
capital from my investors. Mom and pops, I got people that are invested with me in
low five figures, all the way up to seven figures. But that's basically what we've
done in our operation. That's great.
This clip was taken from the niche investment strategies panel, recorded live at our
Family Office Club Super Summit. If you want to join our investor club community
with 30 nationwide events a year, 10 ,000 registered investors, and 40 proprietary AI
tools, visit us at family offices .com.