Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights

$1 Billion in Assets: Trends in Multi-Family Offices & Wealth Advisors | Expert Panel Discussion

• Richard C. Wilson, CEO of Family Office Club & Guest Speaker

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Join us for an exclusive deep dive into the world of multi-family offices, wealth advisors, and billion-dollar investment strategies. This panel brings together top financial experts managing billions in assets, sharing insights on alternative investments, private equity, real estate syndications, hedge funds, and the future of wealth management.

🔹 How are billion-dollar firms positioning themselves for 2025 and beyond?
🔹 What are the key trends in energy investments, AI-driven portfolios, and liquid assets?
🔹 How can smaller wealth advisors and individual investors adopt strategies from billion-dollar firms?

This must-watch discussion features industry leaders managing over $50 billion in assets, offering exclusive insights into private wealth strategies, tax-efficient investing, and institutional-grade portfolio management.

A huge thank you to Richard C. Wilson and his team at Family Office Club for organizing this insightful session. Make sure to like, comment, and subscribe for more high-level financial discussions!

#wealthmanagement  #familyoffice  #investing  #privateequity  #alternativeinvestments  #HedgeFunds #financialplanning  #investmenttrends #billions 

Thank you to Richard and his team. They do an amazing job In 

fact, I'm not sure if we've had an opportunity to do this just yet in this room 

If everybody could give that Richard and his team a big round of applause for a 

great job All 

right, so as indicated by the title one billion dollar insights when when I was 

planning for this program for this panel. I thought a little bit about our 

organization. I represent Equity Trust Company and in helping to lead this 

organization, we have over 52 billion in assets under custody and administration. And 

so over the last nearly 20 years, I've had the privilege to observe billions of 

dollars flow out into real estate syndications, real estate partnerships all across 

the US, private money loans, private credit funds, cryptocurrency, even physical gold 

and silver. And so I started to think about what are the major needle movers in 

terms of our business allocating our capital? What are going to be the big wins for 

2025, 2026 and onwards? And so I thought would be great for this panel because we 

have a number of individuals as you can see here that have a lot of depth within 

their discipline is for them to share what some of those big needle movers are. So 

that's my hope for the outcome of this panel. With that being said, we're gonna 

jump right into it. We're gonna go down the line and have each one of our 

panelists first give us their name, their company that they're representing or 

companies, of course. And then do this in under two minutes so we can get to the 

Q &A. And then from there, explain how can they best serve folks that are in this 

community and within this conference. So I'll start here to my left. - Myself and 

four other advisors managed 5 .2 billion with a team of 27. - We have Pinkerton 

wealth management, Truman portfolios, a couple billion dollar RIAs. 

- Formally I was a consultant for a national consulting firm where I ran the family 

office practice. And I typically, you know, work with a family. And what we do is 

we have strategies that benefits the G1 and G2. We are a $9 billion multi -family 

office with offices in New York and in West Palm Beach. We have 75 employees. 

We serve about 110 families with a mean account size of 85 million. We're an RA 

wealth manager with a billion eight under management for 10 families. We manage self 

-directed IRAs and located outside of Philadelphia, family -run business, looking to 

help anyone raise capital with their self -directed IRAs and retirement plans. 

We're working with more or less 100 families, half of them US and the rest 

international. We are advising today $18 billion in assets. Excellent, 

thank you. So let's start with the first question and we'll go down the row again 

and feel free to expand a little bit more on this question. We want to keep it 

pretty tight so everybody has an opportunity, we can get the most value out of the 

panel. But the question is, what do you see that smaller wealth advisors, 

smaller family offices can consider? We understand we're talking about billion dollar 

insights, But how can we take some of those insights that you've learned over time 

and Individual investors because there are some folks that are here that are on the 

individual investor side How can they incorporate some of the same strategies that 

maybe you've been utilizing in a billion -dollar business? But on a much smaller 

scale, I'll start here to my left So I guess a couple things one is I think 

smaller advisors don't look hard enough Business owners and their needs and potential 

for exits. There's a lot of liquidity and exits are top notch right now. I also 

think that alternative investments, even if you're not qualified as an accredited 

investor or a qualified purchaser, you can use liquid alts. If you look at the 

Nacubo, the National Association of College and University Business Officers, 50 -year 

study which came out this last February, The average 70 /30 asset allocation is 

morphed into 53 % in stock, 26 % in alts, and I don't think that they're being used 

enough whether they're large advisors or small advisors. Excellent. So we focus on 

completely liquid acid classes like Buffett has 100 % and his portfolio liquid in our 

one RIA, one and a half billion, it's entirely liquid, Another one and a half 

billion is entirely liquid with the research firm, and then we provide research for 

over 600 investment firms, visors hedge funds globally, and we're looking at scalable 

strategies and trends that they can also implement on a liquid basis. 

So there's another about 10 billion that they're overseeing based on our strategies 

there. And what we're looking at as we every week are screening out 25 different 

asset classes and sectors to see which ones are trending upward as compared to the 

Russell 3000 index. And those that are trending higher, we tend to wait more towards 

like the year ago is more towards technology right now. Technology is number 10 on 

the list. There's a higher ones on the list. were focusing more on energy and 

travel, those areas that are favored really with the new administration as well. 

Typically, we see a safer global environment, so the Royal Caribbean's up 100 % and 

Tesla's up 70%. I showed yesterday what stocks were invested in with our top 20 out 

of the S &P 500. - Excellent, you brought up, Dan, you brought up energy and that 

seems to be a common theme across several panels that we've had over the last 

couple of days. And so on our next panelist, if you would mind, if you have an 

area of expertise within energy, if you could maybe scratch away at that a little 

bit more, as well as the rest of the panelists that comment, but I'll have you go 

ahead. We're a single family office. We take a look at a lot of investments. We're 

probably 80 % liquid. Energy is very much on our mind. We're looking at it as we're 

a big investor in AI, and energy is going to help AI go forward. I think the 

opportunities at energy, they're out there, but I'm saying some of the new stuff, 

some of the stuff that's out here today, and don't be surprised if you see a lot 

of nuclear coming up again. Excellent. So we've earned $9 billion, 

about 40 % is an alternative investments. So it's hedge funds, private equity, co 

-investments. And I'll say something unpopular. The smaller advisor can't get the same 

access that we have access to, we just can't. And if you do, you have to ask 

yourself the question, why am I so lucky? And the truth is probably a lot of other 

investors passed on it already. So I would just say you need scale, 

you need experience, and you need connections to have a proper alternative investment 

program, which is what I think is necessary to manage, you know, 

50 plus million dollar portfolios. That said, if you're a small advisor, 

I would absolutely always have a direct indexing program, 

which is essentially creating an S &P 500, a personalized S &P 500 or any index, 

a personalized separately managed account of an index, which can do tax laws 

harvesting and these programs are available at many brokerages and many asset managers 

for really low prices like 20 basis points, something like that. So small guys can 

do that too. Quick follow up on that and then we'll move to the next panelist. 

With respect to alternatives in my world representing a trust company and we see 

individual investors, true retail investors participating in alternative investment 

opportunities, whether that's through a fund or a direct investment, could even be 

like real estate or a private money loan. But for these I'll see alternative 

opportunities that are out there through all these different technology -based 

platforms. Those particular opportunities in comparison to what you're talking about, 

can you comment on what some of the differences are and what an individual retail 

investor might think about when they're looking at the types of alternatives that 

you're talking about, compared to some of those sort of shiny object alternatives 

I'll talk about that are out in the marketplace and the rest of the panelists I'd 

like you to comment maybe on that as well in addition to the energy question but 

go ahead. Okay so I think maybe what you're talking about is the democratization of 

alternative investments and private equity and you know I think what happens in some 

instances is that you have greater liquidity to match the needs of the retail 

investor, but there's an offset for that. You're not getting the true investment, I 

don't believe, because we're willing to trade a lot away for illiquidity, but I'm 

hoping to earn at least 500 basis points per year higher for that as an illiquidity 

premium. 

I think, I don't know a lot about the smaller investments and the technology 

platforms that might enable that, but something has to give there. You can't provide 

the liquidity. All of our clients are qualified purchasers who meet all the 

eligibility requirements and we can lock up capital for a long time and we're happy 

to, you know, in expectation of a much higher return. Excellent. Yeah, I'd have to 

agree. For larger families, they typically create their own funds in the terms of 

the private equity. They invest in direct deals. And they do it sourced through the 

ecosystem, that is the wealth management firm that they deal with other $152 million 

or $250 million families. And that's a sourcing that the smaller ones typically don't 

get at first cut. That's just the reality. In terms of the liquid, I would agree 

with the former colleague, except I would look at also actively managed ETFs or 

million safe thematic ETFs. So for example, we invest in, we found free cash flow 

is the best value metric in certain economic environments. So we invest in that. We 

like Asia outside of China. Difficult to do on a long only because everybody's 

benchmarked to the AQUI, which has a large China component. And finally on the 

energy, the only thing we're doing right now is data storage sources, but we're 

doing it from the energy source first, which is liquid natural gas access to the 

grid. And we're just building the centers right next to the energy source. So We're 

not building a source and then putting energy. We're starting with the energy source 

first and then building the building next to it. - Excellent. So that's the answer 

to the energy question. - All three. - Excellent. Appreciate that. - Yeah, thank you. 

I'm gonna speak to the platform that you had mentioned that some of these 

investments are opportunities to the lower level. 

But I agree that if somebody's coming to an investment that has already been passed, 

they have to wonder why and they really should do due diligence. I can't 

overemphasize that with where we are in the alternative investment space that your 

due diligence is very important to do it. So even if it is on a platform, 

if it's left over, your due diligence is expected. Excellent. We are a little bit 

different and I think this is really important to understand because we are a non 

-discretionary company. So most of our process is really to empower the families in 

order to make decisions and how to learn and educate themselves in order to 

understand where they are going to invest in. Working with a handful of families is 

much easier really to create an investment committee for them with a process, with 

an agenda, with minutes, etc., and sharing with them the opportunities that we think 

could make sense for them. And they go through a process and learn and decide to 

make it or not. They don't need really to be a specialist, but at the same time, 

they find and they learn how to invest. Getting into the alternatives, 

we believe very much in the long -term investment and dealing with families that they 

will not be able really to spend their worth in it in the whole life they really 

have a much longer term to invest and to really be able to really to implement 

their strategy. So we are quite heavy in alternatives in general and in both we 

believe in the hedge fund space the last few years has been extremely good to lower 

volatility and in the private space in general in every single sense and getting 

into your last question about energy, we think that probably one of the best 

opportunities is still in the traditional oil and gas sector. So the institutional 

money left, so at the same time that the companies need capital in order to keep 

investing and they don't have it, so you could really get very good partnership with 

these companies in order to really to explode the wheels and really have extremely 

very high cash flow returns in the traditional oil and gas and of course everything 

that will come with nuclear and other things and to create the grid again, etc. 

Interesting. I've heard nuclear come up twice on this panel, which is fascinating. We 

should probably maybe next year Richard and his team write it down. We need a panel 

just on nuclear energy. All right. So with that, if it's okay, we're going to go 

ahead and switch the page to real estate. So I know something that a lot of people 

are eager about right now, and they want to know from experts like yourself, is how 

you see real estate playing out in 2025, 2026, and obviously we can go down the 

path of interest rates and a number of other variables and facets. And some of you 

may have more or less experience in real estate, so feel free to gauge the time of 

answering this question based on your experience level, but I know that there's 

experience on this panel. that the question to all of our panelists here is, you 

know, just what do you see with respect to real estate, with the debt crisis that 

we're approaching? What are you doing within your business and within your wealth 

management scheme in order to address what's going on in the real estate world? I'll 

start here. - So I work with a lot of family offices and my task has been really 

since 2015 to try and talk only offices out of what made them rich. Trying to 

rebalance them. And those that are in real estate and don't like Wall Street or 

those that love Wall Street and really aren't flavored towards real estate to bring 

them into the middle. So that's always a challenge in working with larger families 

because they have a knowledge bias of what they know and know well. And I know 

everybody's shaking their heads going yeah we have the same problem. As a you know 

Wall Street private equity guy, we have the usual suspects that are available, but 

it wasn't really until 2017 that we had Delaware statutory trust availability so that 

we could do some work from Wall Street to help rebalance the states, and that is 

growing very, very quickly. Not only income style, but there are some with 20 year 

terms that provide cash back called a refinance. And so I think that's a solid part 

of what will be our future going forward. There's a lot of people in this room 

with great real estate who are here talking about doing their developments and 

others. That won't stop. I think that in our alternative investment desk, 

our private institutional client desk for clients 50 million and up, you know, 

we did 11 months ago, four weeks ago, and this next week, the SpaceX raise for 

their employees. And on that desk, I have two that I'm bringing to that desk for 

next year. Only 3 % of that desk is in real estate. And it's because most of those 

families at 50 million already have a lot of real estate. So our opportunities are 

a little more limited to than many of the other panelists here. You mentioned DSTs. 

And I can speak to this a little bit as representing a qualified intermediary for 

1031 exchanges, we're starting to see more of those flows as well. We're a little 

bit smaller intermediary, maybe in comparison to some of the larger ones, but is 

much of that catalyst from individuals selling real estate and trying to defer their 

capital gains in those institutions? Actually, from institutions. So, you know, we 

have two on our Alts desk. They're, you know, very large billion dollar operators 

and the way it works on the street is a little bit different because you'll 

actually have your 10 million sale 5 million basis and you'll sell it for 10 

million bring it into the DST and you're actually investing in real estate during 

the first year that you own at the end of the year your IRC 721 uploaded or 

uprated into the two billion dollar fund and so almost all of the top six or seven 

on the street have these availabilities now and they're very large operators. I think 

there will be more and you know one of the IRS letter rulings was that that 10 

million sale at the end of the second year in the uppery you get to remove your 

original principal or your original as a return of principle. So institutions to 

throw that first. But I think that the common investor and private individual are 

picking up on it very quickly. And there's a big difference between good operators 

and bad operators. Anyone you do business with make sure they've been audited by the 

IRS and no findings would be my recommendation. - Excellent, appreciate the tax 

efficiency conversation. There are a lot of value real estate. - Sure, in There's the 

real estate, there's been some concerns out there as well as the banking industry 

and how that's, what are our thoughts in this coming year regarding the banking 

institution. And out of the 25 different asset classes and sectors that we track, 

banking is one of those 25, and it's currently rated number three. So I don't have 

much concern for the next year in that regard, and for real estate specifically, 

it's at number 18 this point. So it's where the Russell 3000's it'll right after 

tens. There's 15 that are underperforming the market. There's 10 that are 

outperforming. And as it relates to the 10th one, which is technology, even our 

technology stock that's been there for a couple of years on our top 20 list is 

NVIDIA. And it's still up even 70 % year to date. So we have nothing in real 

estate right now on our liquid portfolios because it's, how is it going to be able 

to compete with our number 10 on the list of like, "Invitiate 70 %"? That's it. 

Yeah. Our family, we've looked at real estate, but because, same thing Dan just 

said, we're getting such better returns on the other alternatives and the family has 

a lot of real estate. So when they look at real estate that they own as a family, 

the only time we do real estate is through a fund to funds alternative, but I 

think real estate takes a specific amount of expertise, which is something this 

family doesn't want to do. 

We've generally shied away from real estate recently, but of course, when you say 

real estate, are you talking about multifamily where there's a dearth of supply in 

many markets? You were talking about office space where there's ample supply, right? 

I mean, are you talking about Austin, Charlotte, or New York? So you can't just say 

real estate. It's many, many, many. It's local, right? The real estate's local. So 

there's many different subsectors. That said, we think that rates are going to be 

higher. And I think if rates are higher, that's not good for real estate. And so 

I'd be buyer beware. Excellent. We like about real estate is a return of capital as 

opposed to return on capital. You get your money back in a few years. My 

colleague's point though, you really have to differentiate. We want to see something 

that's really specifically differentiated like workforce housing or something that other 

people don't necessarily have, because there's so many multifamily office opportunities 

throughout the US. Just one point on the banking, we are concerned about the CRE 

loans on the banking sector, but we're much more concerned about the available for 

sale and also hold to maturity bonds on the balance sheets of banks. If rates do 

go up, there's going to be a problem. Banks can make money because the yield curve 

is positive, but they're going to lose on the market if there's going to be a run 

on the bank or so on because some of those banks are much more exposed. So it's 

sort of a redux of what we saw with Silicon Valley, but now focus more on the 

real estate. So that's what we're concerned about. Excellent. Appreciate that. Yeah, 

- No, I agree with the debt crisis. I don't think it's gonna be full spread though 

across the board. I think you're gonna see maybe some banks that are backed by 

commercial real estate that they're gonna have some problems. I happen to love real 

estate. I'm a third generation real estate investor. I can't get away from it. So I 

could argue the point. Yes, but the commercial real estate that we have is is not 

doing as well but that's that's it we think at this point probably the best 

opportunity in real estate is much more investing in the debt part than in the 

equity really I think we will see a big amount of maturity is coming in the next 

18 months to 18 to 24 months and already they will need to be refinanced and you 

could really have half the double year returns in the depth part without taking the 

equity part. So much lower risk. Excellent. Okay. So we're going to have two less 

than two minutes sort of fire rounds if you will. We'll go all the way down the 

row and all the way back. So first question is again, this is for all panelists. 

We'll go down the row in less than two minutes. Minutes is what is the number one 

counterintuitive and that you've learned, that you wish you would have heard on a 

stage like this, you know, let's say 10 or 15 years ago. Start here. - I think the 

audience would be shocked to hear that the thing I'm doing the most for right now 

is raising liquidity in the secondaries market for wealthy families. Liquidity has 

been really tough for the last couple of years. The big four are not doing this 

anymore. I get a call every week from a venture capitalist who has a fund or a 

private equity group or a couple of families that have vintage maturing PE or VC 

asking me to do liquidity raises. We do them 25 million special purpose vehicles 

both private equity and private debt and I think right now if you asked me 15 

years ago if that would be a predominance of what I'm doing right now I'd be 

shocked. 

Counterintuitive trust the trends not your emotions most people are driven to make 

decisions based on their emotions and Investments based on fear and greed and they 

tend to then sell when they should be buying and buying when they should be selling 

rights Me of when I was Born raised in Alaska the way the only fishing I knew in 

Alaska was we would drive half a mile to the largest float Plain Lake in the world 

Spinaard Lake and we get in the Cessna 172, go fly 20 minutes until there's a 

bunch of rivers and we get to see where the salmon were, where the rainbow trout 

were, and where nobody else was. We'd land, catch our limit, go home and eat it. 

And so that was a pretty cool way of life. But as we were going to and from, 

there'd be some big clouds along the way and Dad would just put me right in the 

middle of the cloud and it's completely white. And the only way that you will know 

if you are upside down or right side up is if you trust the instruments. And so 

in the investment world, the instruments are the trends and our patented research we 

trust 'cause it's been through the battle tested, tested through the trenches times 

where we don't trust the emotions, but we trust the trends. - Excellent. In investing 

for a family office, I think there's two things that people and I've really paid 

more attention to lately. One, know your family, know who you're investing for, know 

what their goals are. The other thing is, do not forget taxes. Taxes and tax 

efficiency play such an important part in all your investments and understand all the 

aspects of it. Most of the families that the people on this panel represent have 

very complex tax structures. You need to understand how taxes affect those and how 

they flow. Someone mentioned earlier like tax laws harvesting, you got to take a 

look at there are some great things out there with tax exempt yields for these 

families that are worth a lot with a lot less risk. So you just really have to 

understand the taxes because that will add a lot of to your returns. That's a good 

answer. It's not, it may be counterintuitive. So, I mean, I work with a lot of 

families that are a hundred million dollars, and they seem like captains of the 

universe, but they're human. And that's the counterintuitive thing to remind yourself 

is that they have FOMO, right? And you know, the guy who they play golf with 

invested in NVIDIA at $2, something like that. So There's FOMO, 

and even when we set up investment plans during rational times, 

sometimes the market gets irrationally exuberant, and clients can sometimes get 

irrationally exuberant, and we just have to be calm. I'm deeply unemotional about the 

way I invest capital for my clients, much less so for myself, but that's because 

I'm human. Excellent. Yeah, 10 years ago, I wish I'd known more about investor 

psychology because the investors themselves, the investors we have first generation, 

10, 15 years ago when we started with them, they themselves are different people 

now, 15 years later, and their children are all different people that we don't 

necessarily know. And we assume they go with one, but we have to do with the 

investor psychology. And on the counter of the FOMO is the paranoia that occurred in 

2020 with COVID where people said we want to get out. In March, we said you do 

not get out in March. Everybody's rebalancing on March 31. All the pensions are 

going to have to rebalance up. Don't get out in March. It's their money. They got 

out in March. So the psychology aspect is something that we underestimated when we 

started. Good answer. The biggest thing if I could think back is there's opportunity 

in every economy. And we have thousands of clients that I've witnessed and COVID as 

an example, everybody's buttoning up, not spending. We had, 

you know, clients going out and buying 10s and 20 houses, single family houses at 

that time in South Florida, where, you know, I was looking and I'm waiting for it 

to drop even further. And now those same houses are, you know, I've times the 

amount that they were during COVID. 

Probably I would have tried to learn and invest much more in family governance 

because really the main problems that I have seen working with families has been 

came from misunderstanding among the members of the family. 

Not so much about the bad investment or if you make it much better written than 

the other one. But really, the families part and finish the thing down there 

together when they really have problems understanding how they have a totally 

different view of how to do things in the future. So I will really dedicate much 

more time about that than I will really try to get the best performance in one 

specific investment. - Excellent. Two common themes I'm hearing is not a motion. And 

then number two, great answer on tax efficiency. I like to factor in tax efficiency 

into the actual return on investment, which I don't think is done enough in the 

financial services industry. Maddie and I representing trust companies. We deal a lot 

with Roth IRAs in particular and HSAs, and these are tax efficient vehicles that 

individuals are utilizing, and I think are very undervalued and underestimated at 

times. All right, last question. We're probably gonna need to do this one minute 

each because we're running a little bit short on time. But what's the number one 

takeaway that you want people to hear from your area of discipline? And then just 

wrap up with how can people find you? Should they come to an exhibit booth that 

you have outside or just look up your information, find you at LinkedIn? So try to 

get that done in under one minute and 15 seconds. 

I'll start down there. I would say just a very basic one, diversify and really I 

think we are in a very hot market today and it's very difficult really to maintain 

this kind of returns for the long term. So you need to rebalance once in a while 

and try to find diversifiers for your portfolio in order to reduce risk. 

And mine would be to, if you're looking to raise capital I've met a few of you 

that are struggling to raise capital we would you know I'd love to show you how to 

do so with qualified plans and by that it means retirement plans tax -free and a 

Roth or an HSA and I can be found on Hoover or LinkedIn. 

Excellent. If you're trying to raise capital put yourself in our position we get a 

100 a week, short to the point, don't ask for the business, 

add value, find the trigger in our responses. I think we all generally pretty good 

about responding because we don't have a monopoly on all our good ideas. So add 

value, slowly be the go -to person when we do finally begin to look at your sector 

because you've been given us good information. And you can see us on LinkedIn, 

Artemis wealth advisors. 

I Just look at the overall market, realizing it's up 60 % in the last 24 months, 

as Santiago said. It's not sustainable. That said, markets don't die of old age, 

so I think the market will return more toward rationality. 

In fact, I'm 100 % confident in that, but I won't tell you when because I don't 

know it. So I agree with diversification and one needs to allocate away from 

industries and sectors that are mispriced. My firm is Tag Associates based in New 

York and West Palm Beach and you can find us on the internet. 

I would tell you diversification is key today. Also, I think liquidity is more 

important today, but the one thing that I'll leave you with is technology for small 

family offices, small investors for the investors we represent has come so far and 

it can help you do your job so much better. Don't underestimate technology because 

technology, it can give you better tools help you do your due diligence, give you 

better tracking for your clients and your families. So really really pay attention 

technology and it's really the prices of it have come down and it's come a long 

way. 

Trust the instruments, trust the trends not your emotions. I agree that the current 

trend with our top 10 up 36 to 60 % on the inner growth market is not sustainable 

so you should have all the different features of the Ferrari in your portfolio so 

you know when to kick in to reverse gear. You know when to hit the turbo boost 

button like we have for the last year You know when to be adding the skid control 

and the anti -lock brake systems that we've patented if you want more information Of 

course, you can see us at the booth if you want to ride in the Ferrari then Yeah, 

you get to invest our minimum 

You also win the award for the best tie in the panel, so thank you style it 

Finish up here. I Think most people who know me know me as a public speaker and a 

person you can find I'm on LinkedIn and a bunch of places I managed portfolios for 

our high net worth family offices and foundations But the other half of my job is 

working in our investment banks So for those startups in the room when you get to 

four million EBITDA 30 million valuation I push you through through to the investment 

bank for growth capital raise, exit or ESOP. From zero to four million, you can 

still call me. I'll try and get you into some angel and other places to help you 

do your raise, 'cause we're not permitted to do that. I also am a contributing 

writer to Family Office Magazine. I authored the quarterly Tales from the Street. You 

can find me there as well. - Excellent, appreciate it. And last but not least, We 

have an exhibit table outside IRAs and helping capitalraisers for those that are out 

there raising capital working with investors deal sponsors There's over 14 trillion in 

IRAs and then when we account for pensions and 401ks We're looking at close to 40 

trillion and there's less than less than a billion That is that is actually in 

Washington say less than a billion say less than a trillion that's invested invested 

in true alternative assets. So that's something to consider as well. I think we 

might have time for one question if there's a really good question out there for 

one of our panelists right here. I'll repeat the question if you can. 

- Hello, great insights. I'm a speaker tomorrow and I'm sitting here scratching my 

head. I'm not promoting this publicly. I'm like, how do I reach out to the 

different families to see if something we could do together. That's all. What's the 

best way of starting the relationship versus going up there shaking hands? Is it the 

website? 

I guess I don't understand the question. Are you saying you have access to some 

shares and you're looking for an outlet for them? If a group wanted to start a 

relationship to present an offering and /or figure out what opportunities you guys are 

doing. What is the best way to start that relationship? - Just give me a call and 

I'll walk you through what we can and can't do with the investment bank. Happy to 

help. - Go ahead. - It's tapping into the ecosystem. This is already occurring between 

wealth management firms. We all have colleagues in the business, so we have a block 

of something that's available for one client. This is happening point one. Second, I 

think NASDAQ has a new program coming out, the secondary people are active, but you 

need to get into one of the ecosystems. And quite frankly, this is probably a 

pretty good place to start. - All right. Well, I know Richard Wilson likes to run 

the Family Office Club like a well -oiled machine, if you couldn't tell already. So 

we're gonna stay on time. Let's give our panelists a big round of applause. Thank 

you. 

- Join the Family Office Club by visiting FamilyOffices .com. We look forward to 

seeing you at our next live event.