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Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights

How to Work with Professional Athletes and Invest in Sports Teams

November 11, 2024 • Family Office Club Panel Discussion

0:00 | 2:16

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In this insightful panel discussion at the Family Office Club, experts dive into the world of working with professional athletes and investing in sports teams. Whether you're looking to partner with athletes, add them to your board, or invest in sports franchises, understanding the key dynamics of trust, relationship-building, and navigating the complex network of agents, managers, and family members is crucial.

Learn how the landscape of sports investment has evolved over the past decade, with rising opportunities for family offices, venture funds, and high-net-worth individuals to get involved in sports teams. Discover how athletes are becoming active investors themselves, and how platforms like Octos are reshaping the future of sports team ownership.

This video also highlights the growing trend of professional athletes, such as NBA stars like Carmelo Anthony, launching their own venture funds and how this shift opens up exciting new possibilities for investors looking to enter the world of sports.

🌟 Key Takeaways:

Building trust and genuine relationships when working with athletes
The evolving sports investment landscape
How sports franchises are becoming more accessible to non-billionaires
Opportunities in NBA, NFL, and Major League Baseball investments
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What would be an insight you could provide the room with working with professional athletes?
If somebody wants to add an athlete to their board, work with an athlete as an investor, client, or partner, is there any insight you could provide to the room on that?

Yeah, get ready to work through walls. I'll tell you that. There's a lot of people that just look at athletes for money, right? And so there are all these blockades. When you get introduced to an athlete, you have to go through the manager, then you have to go through the agent, probably then you have to go through the second manager, and then you're probably going to have to talk to the mom, right?

So, there are all these layers you have to get through, but the reality is everything is built on trust. Trust and relationship-building. If you don’t look at the athlete or whoever with a big dollar sign, but you're really authentically trying to, you know, provide value, that’s usually the best way to work with athletes. Right?

Great. And something there I’m interested in — I think one of the things I’ve seen a big change in the last few years, even in the last year, is the investing in sports teams. There’s a big fund called Octos; they do it — I’m not especially with them, but they invest in a lot of teams. I’m seeing now one of my good friends from the Warriors (he used to be there) who’s got his own venture fund. I just heard Carmelo Anthony has his venture fund now.

You’re seeing now where the NBA has opened up the ability to invest. I think you’re going to see more of that in terms of funds being invested in the NFL pretty soon, Major League Baseball, and so forth. So, you know, sports teams have been going up dramatically in the last 10 years, partly because it’s the one thing people watch live now — probably because of TV and so forth — and those rights offerings just keep going up and up and up.

So, that is the one area that people now can find a way to invest in, whereas a few years ago, it was only for the very extremely rich people who could invest in sports teams.

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